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2023 at this year's… 04/02/2024 Interim Professor of Marketing Dr. Sören Köcher replaces the Chair of Marketing from April 2024 03/21/2024 Professorship of Marketing at the 2024 AMA Winter Academic Conference [...] now open. 11/25/2024 Interview on the IKEA effect on MDR AKTUELL The first IKEA store opened in Germany 50 years ago. 10/30/2024 Professorship of Marketing at the TU Dortmund Open House 2024 On Saturday, [...] November 9, 2024, the Open House event of the TU Dortmund University will take place. 10/30/2024 ACR Annual Conference 2024 in Paris The Product Hacking Effect - An Investigation of Consumers' Response …